| Format | Dimensions | Sports + Pilot | Classic | Dive | Swiss Mate |
|---|---|---|---|---|---|
| Images | |||||
| Horizontal · 1.91:1 | 1200 × 628 px | 7 | 7 | 7 | 7 |
| Portrait · 4:5 | 960 × 1200 px | 7 | 7 | 7 | 7 |
| Vertical · 9:16 | 1080 × 1920 px | 7 | 7 | 7 | 7 |
| Square · 1:1 | 1200 × 1200 px | 6 | 6 | 6 | 6 |
| Videos · 10s minimum | |||||
| Video · 16:9 | 1920 × 1080 px | 2 | 2 | 2 | 2 |
| Video · 9:16 | 1080 × 1920 px | 2 | 2 | 2 | 2 |
| Video · 1:1 | 1080 × 1080 px | 2 | 2 | 2 | 2 |
| Total | 33 | 33 | 33 | 33 | |
Recommendations
We need more diversity in the images to capture attention and diversify the brand. The existing assets are predominantly single-product shots in horizontal format — new creative should introduce multi-watch compositions, lifestyle context, and full coverage across all four formats.
Creative inspiration
